Brand Management

Building the Most Reliable Global Engineering Brand

CTCI strives to create the most reliable global engineering brand with its "Most Reliable" brand spirit. The Group's Brand Management Department is dedicated to enhancing CTCI's communication capabilities with global markets, while bringing together nearly 50 subsidiaries to polish the CTCI brand and contribute to the company's sustainable growth.
　
Following the brand development strategy blueprint, CTCI actively launched a series of brand marketing plans and activities. With everyone's efforts, the results have been remarkable. For example, CTCI received coverage from prestigious media such as The New York Times, ENR Engineering Magazine, CommonWealth Magazine, Global Views Magazine, Harvard Business Review, Business Weekly, Manager Today, Economic Daily News, Industrial and Commercial Times, and CommonWealth Sustainable Future Podcasts, showcasing CTCI's unique selling points and operational achievements. Additionally, CTCI has earned numerous domestic and international recognitions and awards, including the authoritative REBRAND 100® Global Awards, In 2023, the Company was selected as the "Best Taiwan Global Brands" by Interbrand, an international authoritative brand value survey organization, at 21st place with a brand value of US$95 million; the "Top Model Project Award" and "Outstanding Project Leader Award" of the project management PMI benchmarking projects; and The Company has won the "Digital Transformation Leadership Award" and "Digital Transformation Model Award" from HBR for two consecutive years. These accolades have significantly enhanced CTCI's global recognition and brand awareness.
　
Furthermore, in the prestigious international engineering magazine ENR's rankings, CTCI has ranked among the top 100 in "International Contractors" and "International Design Firms" for eight consecutive years. In 2023, CTCI ranked 55th among international engineering contractors, breaking its previous record and demonstrating its successful expansion in the international market. Domestically, CTCI ranked first in the engineering contracting category in CommonWealth Magazine's 2023 Top 2000 Enterprises Survey, and among the top 5% in the overall ranking of the 650 largest service companies. Continued to be named one of the top 100 companies in the "Taiwan Large Group Enterprise Study" in the 2023 Edition by CRF Chinese Credit Information Service. CTCI continues to solidify its position as "Taiwan's Number One and a Global Top 100" engineering brand.
　
In terms of ESG sustainability, CTCI has been listed as a constituent stock in the Dow Jones Sustainability Indices (DJSI) Emerging Markets for nine consecutive years, ranking first in the global construction engineering industry for three consecutive years and being included in the Taiwan Sustainability Index (TWSI) constituent stocks. CTCI has also been awarded the CommonWealth Sustainability Citizenship Award, "Top Ten Sustainable Benchmark Enterprises" at the Taiwan Corporate Sustainability Awards (TCSA), when elected for the first time, CTCI won the highest national sustainable honor award - the "2023 National Sustainable Development Award" from the National Council for Sustainable Development, Executive Yuan; the "Family-Friendly Workplace Award" of the first "Education．Parenting Family Lifestyle" magazine in 2023, successfully shaping the brand image of a sustainable model in the engineering industry.

Distinctive Brand Image and Media Communication

As the media environment becomes increasingly complex due to digitalization, actively building corporate reputation and brand image has become a necessary response for international enterprises. In 2022, CTCI launched the "CTCI Distinctive Brand Image and Media Communication Project," establishing "Guardians of Earth's Sustainability" and "Green Engineering" as the main communication themes, formulating marketing strategies and objectives, and strengthening digital marketing and self-media operations to enhance stakeholders' perception and recognition of the CTCI brand. In 2023, CTCI's official social media accounts showed impressive growth. On LinkedIn, we posted 85 updates, with a 44.8% increase in followers, an 839% increase in impressions, a 2,281% increase in unique visitors, and an average monthly growth in organic engagement rate of 15% compared to 2022. On Facebook, they posted 87 updates in 2023, with a 235.5% increase in followers, a 501.6% increase in reach, a 274.8% increase in visitors, and a 4,000% increase in engagement compared to 2022. Additionally, CTCI continues to establish long-term and smooth two-way communication with external media, strengthening marketing channels, such as creating domestic and international media databases and setting up CTCI news release Line groups, inviting industry-related media to join. CTCI hopes to actively release press releases and regularly plan news stories or interviews on brand, leadership, industry trends, and ESG topics, effectively combining internal and external media resources to successfully shape CTCI's professional brand image and good reputation.
　
Furthermore, to support global business expansion, CTCI actively seeks international media exposure opportunities, continuously promoting international engineering professional journal submissions, brand image advertising, international exhibitions, and forum participation, among other brand marketing activities, to enhance CTCI's international visibility and recognition. Taking 2023 as an example, the total exposure rate of domestic and foreign media will grow to 126% compared to 2022.

Implementing Corporate Culture to Reflect Brand Spirit

CTCI understands that to successfully establish an internationally renowned brand image, it cannot solely rely on slogans or external changes. Instead, it requires the collective effort and dedication of the entire group. To instill CTCI's corporate culture of "Professionalism, Integrity, Teamwork, Innovation" into the DNA of over 8,000 colleagues worldwide and ultimately reflect the "Most Reliable" brand spirit, the company continuously plans and organizes corporate culture-related activities to foster awareness and acceptance among all employees.